Azarya Mukhi

ANOTHER BROKEN EGG

Azarya Mukhi
ANOTHER BROKEN EGG

ANOTHER BROKEN EGG CAFE : PACKAGE DESIGN

WHO ARE ANOTHER BROKEN EGG?

Another Broken Egg Cafe is a breakfast, brunch, and lunch restaurant chain founded in 1996 in Mandeville, Louisiana and is currently based in Destin, Florida. In December 2012, a location opened at 1650 Jack Warner Parkway in Tuscaloosa’s Riverwalk shopping center. As of 2014, the chain had 26 restaurants, including another Alabama location in Huntsville.

CONCEPT

Another Broken Egg Cafe is known as a cute little breakfast place. It has been around since 1996. I wanted to design something different and something out of my comfort zone, thus I created an emblem. I noticed that their interiors often feature the color orange which made me decide to make that the dominant color for the Final Mark. The egg in the middle creates two illusions, one being a chicken head in an egg and the second one representing a cracked egg going off the idea of a 'broken egg'. This design was something different for me, creating a mark using an emblem is something I have never done before.

CURRENT MARK

FINALIZED MARK

BUSINESS CARD MOCK UPS

PACKAGING MOCK UPS

This stationary packaging was designed using Adobe Illustrator and Adobe Photoshop. It was created for a class at Savannah College of Art and Design. It has no connection to Another Broken Egg Cafe.