Azarya Mukhi

SAGMEISTER & WALSH

Azarya Mukhi
SAGMEISTER & WALSH

This Project won 1st Place in Print / Books Design for the IDA Design Awards 2017

SAGMEISTER & WALSH : A COLLECTORS PIECE

WHO ARE SAGMEISTER & WALSH?

Sagmeister & Walsh is a creative agency based in New York City that started in 2012 with its new official name, after Walsh and Sagmeister partnered up. They are a full-service studio creating strategy, design & production across all platforms. They specialize in brand identities, campaigns, social strategy & content creation, commercials, websites, applications, books, environments, and more. Being a full-service studio they offer a variety of services such as: advertising, animation, branding, copy writing, event design, furniture design, identity, packaging, website design and sign-age just to name a few. They have thousands of clients from all around the country in the fields of Corporate, Arts, Publishing & Editorial, Music and even Non-Profit companies.

CONCEPT

Being a company of around 5 years old, Sagmeister & Walsh is a very modern company. They design for the future, not just for the now. Having this concept inspired me to create a promotional book for their company, as a thank you for their incredible design. I broke the book down into 4 categories, packaging, print, environmental and branding. This way it was easy to navigate through when looking for a particular client. Out of their clients I chose the ones that were large, interesting and well known. I created an enclosure for the book to sit in, playing around with their main color of black and white and inverting it with the book cover. I designed a collectors piece, as a thank you to Sagmeister & Walsh.

 FINAL OUTCOME

This company design book was designed using Adobe InDesign. It was created for a class at Savannah College of Art and Design. It has no connection to Sagmeister & Walsh in New York City.